Welcome to the final article: How to promote your ISO certification – part 3. You’ll remember that we focussed on how to inform your colleagues in Part 1. And sharing your news using everyday activities in Part 2. Here, we’re going to look at how you can use your success to promote your business beyond your staff and existing clients. That is, to a far wider audience of potential customers. We hope you find these pointers useful.

Congratulations – you’ve successfully gained ISO certification or recertification! Naturally, this is big news for your business and definitely something worth shouting about. But how do you spread the word? And what channels can you use to reach a new audience of potential customers?

External communication

You can make people sit up and take notice of your news in a number of ways. Perhaps make your announcement fun and quirky. Or, leave the audience in no doubt that they will gain directly from your company’s ISO certification. Now, more than in either Part 1 or Part 2, the importance of showcasing the benefits of ISO certification come into play. So give careful consideration to its value for your customers, prospects and suppliers.

How to promote your ISO certification using your website

It’s likely that you’re already using your website as a way of telling your clients your news. Here are a few ways that you can make the announcement of your ISO certification on your site:

• Display the ISO logo(s) as provided by your ISO certification body. Ideally in the footer, so that it appears on every page.
• Create a press release and photo. Then add these to your News section.
• Write a blog post about any improvements your customers can expect as a result of your ISO certification. Again, a photo will make the content more user-friendly.

How to promote your ISO certification using social media

Social media is a great way to connect with existing and potential customers, promote your brand and generate leads. Whatever flavour of social media you prefer – Facebook, LinkedIn, X (formerly Twitter) or Instagram – the basics are the same:

• Firstly, update your bio or profile content to include that your business is ISO certified.
• Then, create posts to announce that your business has become ISO certified. Include an eye-catching photo: Perhaps of your team holding the certificate. Or an image with the name of your standard surrounded by confetti or balloons. Maybe quotes from your staff about the positive impact for customers.
• Remember to use hashtags in your posts. This is a quick way for people to find content they’re interested in. If you include relevant hashtags, such as ‘#ISO9001’, ‘#ISOCertification’ or ‘#QualityManagementSystem’ then your company’s posts will appear when someone types that phrase on social media. By using hashtags, you can appear in front of significantly more pairs of eyes than your existing number of followers or connections, instantly raising the profile and reach of your brand for all the right reasons.
• Alternatively, you can use paid advertising to increase the reach of your posts. The benefit of paid ads on social media is that you can target your message to specific audiences which closely match the profile of your customer-type. These are more likely to be interested in your posts. Take a look at Facebook Ads, LinkedIn Ads, X Ads (formerly Twitter Ads) and Instagram Ads and see what works for you.
• Another way to broaden the reach of your posts is for your staff to share them to their own connections. Instant amplification of your message!
• By including a link to your company website in your posts, you will drive traffic back to your site. This enables people to learn more about you and offers additional ways for them to get in touch with you, which may generate new business.

How to promote your ISO certification via traditional media

You don’t have to have in-house public relations expertise to get your name out there if you follow these tips:

Local newspapers/online news websites

Although local papers are still very popular, many have moved from being printed to distributing their news online. Either way, you can find contact details online and then send over a press release about your ISO certification with a photo. Be warned! Journalists are inundated with press releases. So, use a strong story or interesting photo to catch their attention. This is likely to increase the chance of the media publishing your announcement.

You could also call the business editor and have a chat about how you can make your news more newsworthy. Suggest an interview with your CEO or offer a ‘day in the life of your business’ feature.

Finally, you can buy advertising space and work with the publication to create an advertorial feature. This is an alternative to running a ‘traditional’ advertisement as the content will appear in a similar format to an article. But this still offers the opportunity for you to inform readers that your business is celebrating its ISO certification success.

Trade press

Depending on your industry or sector, the trade press can offer a really effective way to let your peers know about your ISO certification success and raise your business’s profile. Again, share your press release, offer to give an interview or suggest a subject for a feature.

And there you have it! Plenty of ideas for promoting your ISO certification achievement, within your business and to the outside world. Are you pressed for time? Or do some of these pointers appear ambitious? Well, don’t worry; simply cherry pick the ones which offer a quick solution for getting the message out. Then sit back as your business’ profile and reputation enjoys an upswing.

We hope you’ve found this series on how to promote your ISO certification useful and would love to hear your feedback. Don’t forget to head to our Insights page regularly for our latest tips and advice as well as Parts 1 and 2 of this series for more practical pointers for promoting your ISO certification achievement!

Not yet ISO certified?

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

Welcome to the second of this three-part series on how to promote your ISO certification or re-certification, which comes hot on the heels of Part 1. In this article we’ll focus on how you can share the news of your successful ISO certification easily as part of your day-to-day business activities. We hope you find these pointers useful.

Congratulations – you’ve successfully gained ISO certification or recertification! If you’ve followed the tips in Part 1 then your staff will be fully in the picture and you’re ready to move on to raising awareness of your ISO certified status as part of business as usual. But how to promote your ISO certification? That is the question! Below are some ideas which will ensure that your existing and potential customers can see that your business is a name they can trust and depend on.

As before, when you’re thinking about promoting your business’ ISO certification, always put yourself in the shoes of your customers, prospects and suppliers. What does it mean to them that you’re an ISO certified business? What pain points or concerns will be resolved for them by working with your business rather than an uncertified company? Use this opportunity to clearly state your competitive advantage and attract new customers.

The awareness-raising methods we’re highlighting can be grouped as follows:

• Internal communication – Part 1: sharing the news of your successful ISO certification within your business
• Business as usual activities – Part 2: using day-to-day business interactions to promote your success
• External communication – Part 3: ideas for getting the message out to a wider audience

How to promote your ISO certification with business as usual activities

There are a surprising number of ways to promote your ISO certification every day with low effort and high impact.

Use touch points

Think about the ways that you regularly communicate with your customers. For many businesses, the most popular communication channel is email but there will be others who still write letters. So, in the same way that your company logo may appear on your business email signatures, letter head and business cards, add the ISO logo(s) as provided by your ISO certification body for an instant reputation boost!   

Update your marketing materials

Does your company uses brochures and leaflets or run regular advertising? Then, review these to see whether there’s space to add your ISO certification logo. This adds credibility in the eyes of your potential customers. And it’s a strong message that they could be making a sensible decision in choosing to work with your company.

Write a short article for your company’s customer newsletter

Do you produce a regular customer newsletter? If so, write a feature about your good news. Include a quote from a popular customer-facing team member which highlights the value this will bring to the company’s customers. This is another opportunity to recognise any staff who were involved in the ISO certification process.

If you don’t send regular updates to your customers then now would be a great time to start. Even a short email to your top clients which points out the improvements they can expect to see. This will bring you to the front of their minds and reinforce that they made a good decision when they selected your business.

Sales opportunities

Whether you employ a sales team or are on a one-person mission to win new customers, don’t miss an opportunity to drop your ISO certification into the conversation. Will it get you invited to parties? No. But will it tell everyone that yours is a business they can trust and depend on? Yes. And does that lead to attracting new customers? Yes.

So whether you’re attending a networking event, giving a presentation or delivering a sales pitch, grasp the mettle! Let people know your business’ commitment to quality, customer satisfaction, efficiency, productivity, sustainability, waste management, health and safety etc. as evidenced by your ISO certification.

With these suggestions, you’re well on your way to letting people know that you’re proud of your ISO certified status. Now that your staff are comfortable talking about your ISO certification and you have embedded it in your day-to-day activities, you might want to read Part 3 of this series. It looks at using your website, social media and the press to increase your brand’s profile and how to promote your ISO certification.

You’ll find other articles and guidance on our Insights page. It’s updated regularly with bite-size tips about ISO certification so is well worth a return visit!

Not yet ISO certified?

We offer support with a wide range of ISO certifications. For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

Welcome to part one of this three-part series on how to promote your ISO certification or re-certification. In this article we’ll focus on how you can share the news of your successful ISO certification within your own business. Part 2 explores how you can get the message out through business as usual activities and Part 3 looks at ideas for telling a wider audience. We hope you find these pointers useful.

Congratulations – you’ve successfully gained ISO certification or recertification! Now the whole world can hear about how credible and dependable your business is. But where do you start? We’ve put together some of the most effective ways for how to promote your ISO certification to both your existing and potential customers.

But before we begin with the marketing, make sure that you keep coming back to what this news means for your audience. What is the value of your business’s ISO certification? Why should it matter to your customers, prospects and suppliers, as well as your current staff and those you recruit in the future? By asking yourself these questions you can avoid your promotion falling a bit flat!

The awareness-raising methods we’re highlighting can be grouped as follows:

• Internal communication – Part 1: sharing the news of your successful ISO certification within your business
• Business as usual activities – Part 2: using day-to-day business interactions to promote your success
• External communication – Part 3: ideas for getting the message out to a wider audience

How to promote your ISO certification using internal communication

Depending on your business strategy, ISO certification may be the starting point or the pinnacle of your journey towards operational excellence. Either way, it’s important to embed a culture of continuous improvement and excellence which crosses every level of your organisation. So communicating your ISO certification enthusiastically and comprehensively is key.

Typically, any success within a business is a great opportunity to build staff engagement and pride among employees. ISO certification success can also lead to an increased sense of ownership and responsibility. Inevitably, to maintain and enhance the standards set by the certification, teams pull together. Often, with a re-energised sense of purpose, leading to improved motivation and productivity.

So how can you inform your staff? Yes, you could simply send an email, but below are some more imaginative ways to let people know.

Hold a staff party to celebrate

Achieving ISO certification is a cause for celebration. A party is a great way to recognise the efforts of those who have been involved. Take a moment to explain how the award will make a difference to your staff in their own work, the whole business and your customers.

Have your CEO speak about the news in a video for staff

Does your business has staff in more than one location? If so, you may find it more practical to send an announcement in video format to your colleagues. Hearing about this positive company news and the impact it will have can be inspiring and energising.

Write a short article for your company’s staff newsletter or intranet

Here’s another opportunity to namecheck any colleagues who were closely involved in the ISO certification process. Ensure that you outline the benefits of certification. And include the logo(s) as provided by your ISO certification body so that your staff become familiar with this badge.

Place posters around the building

Which areas of your workplace do staff use the most? Don’t forget the value of corridors, the back of doors and communal areas such as the kitchen or staff room. You can use these to let people know that you’re proud to be an ISO certified business. Displaying a well-positioned poster in your reception area will also ensure that your visitors take note of your commitment to being a responsible business.

Display copies of your ISO certificate prominently

Take copies of your certificate and place them on key noticeboards around the building. Or frame them and create a showpiece of them. Use your reception desk, meeting rooms or a glass trophy cabinet for colleagues and visitors alike to see your certificate(s).

Run a brief training session

Set aside some time for your staff to learn the essentials of what it means for your company to be an ISO certified business. Whether delivered face to face or online, take your colleagues on the journey. This way, they buy in to the value that ISO certification adds to your operations and customers.

Hopefully, these suggestions will help you to take the first steps to announcing and celebrating your ISO certification. Being inclusive and ensuring that your whole team is in the loop – especially customer-facing staff – and not just your leadership team You already know that your staff are your biggest asset so let them be your biggest advocates too – able to talk with confidence to existing and potential customers about how your business is not only driven by profit, but also by a purpose to improve society.

Finally, be sure to visit our Insights page regularly for our latest tips and advice as well as Parts 2 and 3 of this series for more practical pointers on how to promote your ISO certification success!

Not yet ISO certified?

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.