A product safety inspector looking at a piece of equipment

Over the last hundred years, and at an ever-increasing speed of late, advancements in technology have helped the manufacturing industry become safer, faster, and more cost-efficient. And whether you’re a manufacturer, retailer or consumer, product safety will be high on your agenda. In this article, we will consider the risks of failing to ensure product safety. And we will look at how ISO certification helps ensure product safety.

As a manufacturer, distributor, or retailer, it’s your responsibility to make sure that products are safe. Both for consumers to use, and for following the legal requirements in relation to packaging and labelling.

What are the potential risks associated with unsafe products?

Consumer harm and injuries: The most critical risk is the potential harm and injuries caused to consumers. Unsafe products can lead to accidents, injuries, illnesses, or even fatalities.

Manufacturer liability: Manufacturers which fall short in their duty of care to customers are frequently held responsible for injuries, damages or losses caused by their unsafe products. This can result in legal consequences, financial penalties, and direct compensation claims. Where these occur in the public eye, considerable damage can be done to their reputation. In the most serious cases, businesses have even faced bankruptcy.

Regulatory penalties: Regulatory bodies, for example the Health and Safety Executive or the Food Standards Agency, have the authority to impose penalties, fines, and sanctions on both manufacturers and retailers who fail to meet product safety standards. Depending on the severity to consumers of the case, these can be significant. And can not only impact a company’s financial stability and credibility, but also its ability to operate in the market. The internet provides plenty of examples of businesses which have failed in their duty of care to customers and paid a hefty price.

Loss of consumer trust: Where products are purchased via a retailer, a safety breach can negatively impact on more than one business – the manufacturer and the retailer. If confidence in a brand is damaged then the knock-on effects can be significant. They can include decreased sales, loss of market share, and long-term harm to the company’s reputation. Increasingly, consumers are aware of their power to influence others. And it has been known for them to air their grievances with businesses publicly. Often, most effectively on social media, in a bid to make companies accountable for their failings.

Product recalls and replacements: In cases where safety hazards are identified, manufacturers and retailers may need to work together to initiate product recalls or replacements. This process is costly and time-consuming. It can result in financial losses due to product retrieval and disposal, as well as potential reputational damage.

Employee wellbeing: No legitimate business sets outs with the intention of harming the public. Where serious failings occur, the impact on its own staff can be profound. It is essential for businesses to be transparent with their employees. They should explain learnings and communicate improvements which will mitigate the risk of a similar incident happening again. Similarly, businesses may wish to arm staff with advice on how to manage negative publicity.

So how can ISO certification help ensure product safety?

The International Organization for Standardization has developed a range of standards regarding product safety. These include ISO 9001 (quality management), ISO 22000 (food safety management) and ISO 13485 (medical device quality management). These standards give detailed rules on how to ensure product safety through risk assessment, hazard identification, as well as control measures.

Businesses are able to acquire ISO certification once they have established an appropriate management system and have been successfully audited. Thus demonstrating that their products are safe for use or consumption. How ISO certification helps ensure product safety requires the following:

Risk assessment and hazard identification through ISO certification

Using ISO certification companies need to conduct risk assessments and identify potential hazards in relation to their products. This should involve evaluating the potential dangers that might arise. Typically these are found in design inconsistencies, production processes, packaging techniques, labelling and usage instructions, and during distribution. With the information obtained from the assessment process, companies then implement effective countermeasures geared towards reducing such risks. Thereby ensuring that their products are safe for use or consumption.

Effective control measures using ISO certification

As part of ISO certification, businesses must implement control measures aimed at mitigating the potential risks associated with their products. These measures may encompass implementing quality control processes, introducing testing procedures, and also involve committing to regular inspection routines. All resulting in ensuring that products meet safety standards and comply with regulatory requirements.

Continuous improvement with ISO certification

One of the main benefits of ISO certification lies in its purpose to drive ongoing and continuous improvement. So, the journey doesn’t end when you receive your certificate! To maintain certification, businesses should conduct regular audits. These will evaluate whether their management systems are still effective. In so doing, companies can be confident that their processes and procedures are robust, relevant, and always improving to ensure ongoing product safety for consumers.

“Many of our clients come to us because they are looking for a straightforward, common-sense approach to how ISO certification can help ensure product safety. When nothing short of excellence will do, ISO certification provides that framework they need. Helping them to demonstrate their commitment to the rigorous standards that build trust, safeguard their customers, and keep their reputation intact.”
Claire Howard, Director of ISO-Cert Online Ltd

Not yet ISO certified?

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

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Article

The importance of ISO standards in the food industry

15/06/2023

Globally, the food and drink manufacturing industry is one of the most strictly controlled industries. It has regulations governing everything from food safety and production processes through to labelling and packaging. What’s more, quality and safety levels must be maintained at all times across supply chains. ISO certification provides those in the food industry with a comprehensive framework to make meeting these requirements more manageable. So, in this article, we’ll explore the importance of ISO certification in the food industry.

ISO 22000 and food safety management systems:

Regardless of the size of an organisation or its product, all food producers and distributors have a responsibility to manage the safety of their products and the well-being of their consumers. Compliance with current food safety standards, potentially across different continents of the world, is essential but can be complex. So the International Organization for Standardization developed ISO 22000 for use within the global food supply chain. Its aim was to bring people food that they can trust.

The consequences of unsafe food can be serious. So implementing a food safety management system (FSMS), such as ISO 22000, is essential. It guides you through how to make careful risk assessments as well as manage hazards, monitor processes, and apply controls. By achieving certification, firms clearly establish themselves as advocates for sustainability and safe practices. Also significantly reducing the likelihood of foodborne illness outbreaks – e.g. Norovirus, Salmonella and Listeria. Such outbreaks are not only unpleasant for consumers. They can lead to product recalls, reputational damage, the risk of penalties and fines. Moreover, in very serious instances, company closure.

Other ISO standards in the food industry:

Although ISO 22000 is specifically relevant to the food industry, there are a range of other ISO standards which are popular and appropriate for the sector.

ISO 9001: The most common ISO standard supports businesses in improving their quality management processes. This leads to food products being high quality and meeting customer requirements.

ISO 14001: Consumers are placing greater value on the provenance of what they eat and how it’s packaged. So implementing an environmental management system encourages businesses to improve their environmental impact and operate sustainably.

ISO 45001: Regardless of your industry, you should want to provide a safe workplace for your staff. In food manufacturing specifically, heavy machinery used in the production process can pose a risk if not used correctly or safely. An occupational health and safety management system provides a framework for managing safety at work. This improves the protection of your staff in their day-to-day roles.

“Food is essential in our lives – not just for sustenance but for socialising and cultural identity. Whether your company is involved in the production, processing, and distribution of food products, or you supply ingredients or packaging materials to the food industry, ISO standards enable you to uphold the highest standards, demonstrating your commitment to delivering reliable and trustworthy products to consumers.”
Claire Howard, Director of ISO-Cert Online Ltd

Not yet ISO certified?

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

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Article

Celebrating your company’s ISO certification: how to inspire and motivate your team

05/06/2023

You’ve just received your ISO certification – congratulations! Your achievement signifies your business’s commitment to delivering quality services, processes, and customer satisfaction. But how involved are your staff? Do they understand the importance of ISO, beyond celebrating your certification? In this article, we will look at practical ways to inspire your team and motivate them by fostering a culture of pride, engagement and continuous development.

Convey the value of ISO certification:

Educate your team members about the reasons for and benefits of obtaining an ISO certificate. Moreover, demonstrate how it aligns with your organisation’s goals and values. Bring to life its merits, such as enhanced processes, better customer satisfaction and a boost to your brand’s reputation. Also, highlight how your ISO standard(s) will go hand-in-hand with creating a better work environment while contributing towards the success of your business as a whole.

Train and involve your employees:

Invest in employee training programs related to ISO standards, which will enable everyone to understand their roles and responsibilities in maintaining compliance. Encourage active participation by empowering staff to contribute to process improvement initiatives, internal audits, and ISO-related activities. Inevitably, this involvement will build a sense of ownership and collaboration, making your people feel valued and integral to the company’s ISO certification journey and overall success.

Give recognition and rewards:

Do any of your staff consistently contribute to maintaining your ISO standard(s)? If so, make sure to acknowledge individual members’ efforts. Where employees regularly suggest innovative ideas for improving processes or actively participate in audits, recognise them. Perhaps consider adding these activities as objectives within employee performance frameworks to reinforce how important they are to your business. Also, you could implement an employee recognition program, rewarding valuable contributions towards maintaining a healthy workplace and supporting regulatory compliance.

Use internal communication channels:

Nobody likes to feel in the dark. In fact, businesses with an open and transparent culture have measurably lower staff turnover. So, keep employees informed through effective internal communication channels. By providing clear updates about ongoing improvements or developments your teams will feel more invested in your success. And, importantly, by encouraging employees to ask questions, give feedback and share their experiences you can track staff engagement and sentiment, to support you in building your culture of collaboration and growth.

“Celebrating your company’s ISO certification goes well beyond simply displaying a certificate on a wall. It’s a great opportunity to generate engagement, understanding and participation from your entire team so that it becomes a cornerstone of your business’ continued success.”
Claire Howard, Director of ISO-Cert Online Ltd

Not yet ISO certified?

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

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Article

Driving operational excellence: how ISO standards empower SMEs

01/06/2023

Every day, small and medium size businesses (SMEs) face a range of operational challenges that can hinder growth and success. Often, the fundamental areas of concern include process efficiency, health and safety, information security, environmental responsibilities, and business continuity. So, in this blog, we’ll highlight how ISO standards can provide a solution for getting over these hurdles and enhancing your competitive edge.

ISO standards can be implemented in businesses of any size and across all industries and sectors. They have been developed to make life easier, safer and better. So how exactly can they help you?

ISO 9001: Enhancing quality management

If you’re looking to improve the quality of your products or services, ISO 9001 can help you to develop your process management. It offers guidance-based solutions. And provides insights on documented workflows, specific directions, and standardised operation procedures. Thereby leading to quality delivery while ensuring efficiency with your resources. This standard enables SMEs to identify areas for improvement and achieve consistent quality. In so doing, companies can meet customer expectations, resulting in enhanced credibility and customer loyalty.

ISO 14001: Driving environmental sustainability

Embracing environmental responsibilities is not only the right thing to do for the planet. Also, it brings many benefits to companies. As a result, environmental sustainability is an increasingly important consideration for businesses. ISO 14001 provides SMEs with guidelines for implementing effective environmental management systems. By adopting ISO 14001, SMEs can minimise their environmental impact, reduce waste generation, conserve resources, and comply with environmental regulations. So this not only demonstrates their commitment to sustainability, but also opens doors to eco-conscious customers and business opportunities.

ISO 50001: Optimising energy management

Effective energy management is crucial for SMEs seeking to improve operational efficiency and reduce costs. ISO 50001 offers a systematic approach to optimising energy use. By implementing ISO 50001, SMEs can identify energy-saving opportunities. Also, it helps them to establish effective energy management systems. And it can support them in reducing their carbon footprint. Furthermore, this results in significant cost savings, enhanced environmental performance, and a competitive edge in a sustainability-focused market.

ISO 45001: Ensuring occupational health and safety

Ensuring the health and safety of employees is a top priority for SMEs. So ISO 45001 assists SMEs in establishing robust occupational health and safety management systems. By adopting ISO 45001, SMEs can identify potential hazards, mitigate risks, and create a safe working environment. Indeed, this leads to a reduction in accidents and reduced unforeseen stoppage time. Additionally, it results in improved employee morale and increased productivity, while also ensuring compliance with relevant regulations.

ISO 27001: Safeguarding information security

Information security is essential in today’s rapidly changing digital age. ISO 27001 provides a comprehensive framework for managing information security risks. By implementing ISO 27001, SMEs can identify vulnerabilities, establish information security policies and procedures, and protect sensitive data. This helps build customer trust, prevents data breaches, and ensures compliance with data protection regulations.

ISO 22301: Enabling business continuity

When it comes to continuously meeting customer expectations, the challenge of maintaining business continuity through unpredictable standalone events could be daunting. ISO 22301 provides businesses with actionable strategies to proactively establish comprehensive plans that help minimise downtime, discouraging bottom-line losses while continuity of service remains unaffected by situational disruptions. This promotes the stability of critical functions, safeguards customer relationships, and enables rapid recovery.

“Implementing ISO standards is like putting your business in a suit of armour. It shields you from risks, fortifies your processes, and defends your reputation. With any of these standards, or a selection, your business becomes a formidable force, empowered to conquer challenges and withstand competition.”
Claire Howard, Director of ISO-Cert Online Ltd

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

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Article

Keeping the lights on: why energy management is essential for SMEs

05/05/2023

With company insolvencies reaching a 13-year peak, in the latest Office for National Statistics (ONS) survey, carried out in August 2022, over 20% of businesses said that their main concern was meeting energy prices. In this blog, “Keeping the lights on: why energy management is essential for SMEs”, we look at what action SMEs can take to reduce energy consumption and make energy cost savings.

SMEs and the energy crisis

There’s no getting around it – SMEs have been hit hard by the last few years. With a brutal combination of a struggling post-COVID economy, the sharp rise in the cost of materials, and labour shortages facing businesses across the UK. Add to that the unforeseen and acute energy crisis and it can feel as though the odds are stacked against small and medium sized businesses.

Of the 5.5 million small businesses in the UK, over 1 million are thought to be locked into long-term energy supply contracts, according to the British Chamber of Commerce (BCC) and the Federation of Small Businesses (FSB).

Rising company insolvencies and Government initiatives to support SMEs

Small manufacturers are understood to be some of the worst affected, due to their high energy use, which is likely to have an impact on their clients – often larger manufacturers – and UK supply chains. The ONS says there were 5,629 insolvencies in the second quarter of 2022 – the most since 2009. This was when the UK was in the midst of the global financial meltdown. And this number could rise following the end of the Government’s Energy Bill Relief Scheme. In its place is the new Energy Bills Discount Scheme. You can check your eligibility on the gov.uk website. The scheme comes just a few months after the ‘It All Adds Up’ campaign which provided similar advice for households.

Awareness of energy efficiency, both in industry and households, could certainly use a boost. The UK has pledged to reduce energy demand by 15% and reach net zero by 2050. But, with no promise of falling energy prices on the near horizon, commentators are predicting that the outlook for smaller businesses may get worse before it gets better.

Facing the challenge of energy management

Of course, the Government has a role to play in supporting businesses with the cost of electricity and gas. But beyond these subsidies and other grants which may be available, business owners can be looking inwardly. By assessing their operations, they can find practical ways to save energy-related costs and keep the wolf from the door.

The Department of Energy & Climate Change’s research suggests that the average SME could reduce energy bills by 18-25% by adopting energy efficiency practices as well as encouraging staff to be more green-minded at work. So, looking around your own business, identify the low hanging fruit in terms of energy cost-cutting. Indeed, these are most likely your heating, lighting and machinery. But where do you start?

Implementing an Energy Management System

ISO 50001 was developed to support businesses in any industry to implement an Energy Management System (EnMS), which will improve energy efficiency and generate cost savings. The framework includes:

developing a policy for more efficient use of energy;
fixing targets and objectives to meet the policy;
using data to better understand and make decisions about energy use;
measuring the results;
reviewing how well the policy works; and
continually improving energy management.

With the framework to guide you, it won’t take long to identify areas for improvement. You may worry about the investment required or payback period for replacing, upgrading or retrofitting your business operations or premises. But there is good news! Many energy efficiency improvement measures require no capital expenditure and minimal effort. For example:

Closely control heating and cooling systems so that you can prevent waste.
Keep all radiators free from obstructions so that heat circulates easily.
Encourage staff to appropriately switch off all computer equipment and production machinery, to prevent idle running.
Remember to close windows if the heating is on, to conserve heat.
Turn off lights and air conditioning in rooms when people leave, as they’re not needed.
Analyse energy consumption patterns to predict periods/areas of high or low use, to support you in choosing the right energy supplier.

Motivating staff to play their part

Key to your effort is engaging your own staff. The Energy Saving Trust has some useful resources for your employees, including posters, stickers and staff briefings to raise awareness of energy consumption and to build an energy saving culture in your workplace.

Next steps

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

Sources: Energy Saving Trust | The Guardian | Office for National Statistics | gov.uk

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Accreditations, News

ISO-Cert Online Ltd achieves Cyber Essentials certification

05/05/2023

ISO-Cert Online Ltd, a trusted provider of ISO standard certification to SMEs in the UK and abroad, is proud to have achieved a new certificate of its own, having been award Cyber Essentials certification.

Online fraud continues to blight businesses and individuals. Additionally it has never been more sophisticated or damaging. This government-backed and industry-supported scheme helps organisations protect themselves against common online threats.

The Cyber Essentials audit includes a series of independent assessments of the company’s processes and procedures. These relate to firewalls, secure configuration, user access control, malware protection and security update management.

Just as ISO certification reflects a business’ commitment to managing and improving elements of its operations, this endorsement gives clients peace of mind in ISO-Cert Online Ltd’s own dedication to cyber security and protecting their data.

“By achieving the Cyber Essentials certification, we aim to provide reassurance to our clients and suppliers that they can have confidence that we “practise what we preach” in terms of managing sensitive information in a responsible and secure manner.”
Steve Weaver, Director at ISO-Cert Online Ltd

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

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Let ISO 14001 certification give your business a sustainable advantage

12/04/2023

Responsibility for the environment is now one of the most significant considerations for consumers and businesses around the world. People judge the impact that businesses have on the environment with greater scrutiny. So the opportunity arises for organisations to boost their brand and reputation and create a sustainable advantage through green practices. By aligning with consumer values and demonstrating a strong commitment to protecting our planet, let ISO 14001 certification give your business a sustainable advantage. After all, businesses which prioritise sustainability are better placed to succeed in the future.

Figures from recent studies appear to confirm this:

Global Google searches for topics related to sustainable products increased by around 130% between 2017 and 2022.
78% of consumers feel that sustainability is important.
55% of consumers are willing to pay more for eco-friendly brands.
In 2021, 50% of global consumers said that they had become more eco-friendly in the past six months.

Conversely, poor environmental practices can alienate customers. Importantly, the following factors play a role in making consumers turn their backs on a brand:

Poor environmental track record (84%)
Unsustainable packaging (83%)
Poor compliance record (82%)
Irresponsible sourcing of materials (82%)
Poor human rights track record (82%)

How can you bring your operations more in line with these values?

One way that you can demonstrate your business’ commitment to sustainability is to obtain ISO 14001 certification. In brief, this is awarded to businesses which have implemented an effective environmental management system (EMS). And ISO 14001 certification gives your business a sustainable advantage in several ways:

Improving your brand reputation:

ISO 14001 certification is recognised around the world as a mark of environmental excellence. By obtaining this certification, you are making a clear statement to your key stakeholders. (For example, your existing and potential customers, suppliers and society in general.) Above all, you are showing that you are committed to sustainability and responsible environmental management.

Increasing operational efficiency:

An effective EMS can help you detect opportunities for improvement. For instance, reducing waste, improving energy efficiency, and optimising how you use resources within your organisation. By implementing these improvements, you can reduce your environmental impact. Additionally, you can reduce costs and make cost savings.

Guaranteeing regulatory compliance:

Businesses which operate in highly regulated industries or sectors may need to demonstrate compliance with environmental regulations. Indeed, ISO 14001 certification provides a comprehensive framework for compliance, helping businesses to avoid penalties and legal risks.

Reducing environmental risks:

Environmental risks, such as pollution, climate change, and resource depletion can pose a significant threat to businesses. Here, ISO 14001 certification can help you identify and mitigate these risks. In fact, it can help you to reduce the likelihood of disruptions to your operations and supply chain. In turn, this will keep your customers satisfied.

Gaining a competitive edge:

In obtaining ISO 14001 certification, your business will stand out from your competitors that have not made the same commitment to sustainability. Of course, this can give you a competitive advantage in your marketplace, attracting environmentally conscious customers.

How can you let consumers know that you are taking steps to reduce your environmental impact?

Some businesses struggle to communicate their green credentials. Typically, for fear of people accusing them of greenwashing. However, with ISO certification under your belt and an effective EMS in place, you only need to look to how your business operates to find things which will appeal to environmentally conscious consumers. As a starting point:

Incorporate sustainability into your brand messaging:

Make sure that your brand messaging reflects your commitment to sustainability. Create a brand promise with sustainability at its core. It will reassure consumers that reducing your environmental impact is at the heart of how you deliver your products/services.

Use eco-friendly packaging:

Across the world, packaging is a huge source of waste. And consumers are increasingly concerned and frustrated about its environmental impact. Have you considered using eco-friendly packaging materials? For instance, recycled materials, biodegradable alternatives or even simply reducing the amount of packaging you use. After all, your packaging is a tangible element of your brand. So, you can show consumers that you are committed to playing your role in protecting the planet through responsible environmental management.

Communicate your sustainability initiatives:

Share your successes! Let people know about any activities or schemes you’re involved in which contribute to improving the environment. Moreover, use social media, your website, email newsletters, advertising and other channels to communicate your sustainability initiatives. For example, reducing carbon emissions, conserving water, or supporting environmental causes.

Partner with environmentally focused organisations:

Teaming up with carefully-chosen organisations which are focused on environmental issues can help you demonstrate your commitment to sustainability. And boost your brand reputation. So, consider allying yourself with local or national non-profit organisations that focus on environmental causes. Or work with suppliers that have strong sustainability initiatives.

Finally, an EMS provides a framework for continuous improvement. It helps you identify areas where you can reduce your environmental impact and implement solutions to address these areas. So, achieving ISO 14001 certification is just the start of an exciting journey of you becoming increasingly environmentally friendly. Let ISO 14001 certification give your business a sustainable advantage today!

“It seems that almost every day there’s a new story about how companies have fallen foul of their environmental duties. As an environmentalist, I am particularly passionate about ISO 14001 and its value in supporting businesses to implement and maintain an Environmental Management System so that they can operate as sustainably as possible. And, based on consumer trends, ultimately being a responsible business is good for business too.”
Steve Weaver, Director of ISO-Cert Online Ltd

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

Sources: The Roundup | Google | McKinsey | GWI | Facilities Management UK

by admin

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Article

How to promote your ISO certification – part 3

27/03/2023

Welcome to the final article: How to promote your ISO certification – part 3. You’ll remember that we focussed on how to inform your colleagues in Part 1. And sharing your news using everyday activities in Part 2. Here, we’re going to look at how you can use your success to promote your business beyond your staff and existing clients. That is, to a far wider audience of potential customers. We hope you find these pointers useful.

Congratulations – you’ve successfully gained ISO certification or recertification! Naturally, this is big news for your business and definitely something worth shouting about. But how do you spread the word? And what channels can you use to reach a new audience of potential customers?

External communication

You can make people sit up and take notice of your news in a number of ways. Perhaps make your announcement fun and quirky. Or, leave the audience in no doubt that they will gain directly from your company’s ISO certification. Now, more than in either Part 1 or Part 2, the importance of showcasing the benefits of ISO certification come into play. So give careful consideration to its value for your customers, prospects and suppliers.

How to promote your ISO certification using your website

It’s likely that you’re already using your website as a way of telling your clients your news. Here are a few ways that you can make the announcement of your ISO certification on your site:

Display the ISO logo(s) as provided by your ISO certification body. Ideally in the footer, so that it appears on every page.
Create a press release and photo. Then add these to your News section.
Write a blog post about any improvements your customers can expect as a result of your ISO certification. Again, a photo will make the content more user-friendly.

How to promote your ISO certification using social media

Social media is a great way to connect with existing and potential customers, promote your brand and generate leads. Whatever flavour of social media you prefer – Facebook, LinkedIn, X (formerly Twitter) or Instagram – the basics are the same:

Firstly, update your bio or profile content to include that your business is ISO certified.
Then, create posts to announce that your business has become ISO certified. Include an eye-catching photo: Perhaps of your team holding the certificate. Or an image with the name of your standard surrounded by confetti or balloons. Maybe quotes from your staff about the positive impact for customers.
Remember to use hashtags in your posts. This is a quick way for people to find content they’re interested in. If you include relevant hashtags, such as ‘#ISO9001’, ‘#ISOCertification’ or ‘#QualityManagementSystem’ then your company’s posts will appear when someone types that phrase on social media. By using hashtags, you can appear in front of significantly more pairs of eyes than your existing number of followers or connections, instantly raising the profile and reach of your brand for all the right reasons.
Alternatively, you can use paid advertising to increase the reach of your posts. The benefit of paid ads on social media is that you can target your message to specific audiences which closely match the profile of your customer-type. These are more likely to be interested in your posts. Take a look at Facebook Ads, LinkedIn Ads, X Ads (formerly Twitter Ads) and Instagram Ads and see what works for you.
Another way to broaden the reach of your posts is for your staff to share them to their own connections. Instant amplification of your message!
By including a link to your company website in your posts, you will drive traffic back to your site. This enables people to learn more about you and offers additional ways for them to get in touch with you, which may generate new business.

How to promote your ISO certification via traditional media

You don’t have to have in-house public relations expertise to get your name out there if you follow these tips:

Local newspapers/online news websites

Although local papers are still very popular, many have moved from being printed to distributing their news online. Either way, you can find contact details online and then send over a press release about your ISO certification with a photo. Be warned! Journalists are inundated with press releases. So, use a strong story or interesting photo to catch their attention. This is likely to increase the chance of the media publishing your announcement.

You could also call the business editor and have a chat about how you can make your news more newsworthy. Suggest an interview with your CEO or offer a ‘day in the life of your business’ feature.

Finally, you can buy advertising space and work with the publication to create an advertorial feature. This is an alternative to running a ‘traditional’ advertisement as the content will appear in a similar format to an article. But this still offers the opportunity for you to inform readers that your business is celebrating its ISO certification success.

Trade press

Depending on your industry or sector, the trade press can offer a really effective way to let your peers know about your ISO certification success and raise your business’s profile. Again, share your press release, offer to give an interview or suggest a subject for a feature.

And there you have it! Plenty of ideas for promoting your ISO certification achievement, within your business and to the outside world. Are you pressed for time? Or do some of these pointers appear ambitious? Well, don’t worry; simply cherry pick the ones which offer a quick solution for getting the message out. Then sit back as your business’ profile and reputation enjoys an upswing.

We hope you’ve found this series on how to promote your ISO certification useful and would love to hear your feedback. Don’t forget to head to our Insights page regularly for our latest tips and advice as well as Parts 1 and 2 of this series for more practical pointers for promoting your ISO certification achievement!

Not yet ISO certified?

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

Article

How to promote your ISO certification – part 2

27/03/2023

Welcome to the second of this three-part series on how to promote your ISO certification or re-certification, which comes hot on the heels of Part 1. In this article we’ll focus on how you can share the news of your successful ISO certification easily as part of your day-to-day business activities. We hope you find these pointers useful.

Congratulations – you’ve successfully gained ISO certification or recertification! If you’ve followed the tips in Part 1 then your staff will be fully in the picture and you’re ready to move on to raising awareness of your ISO certified status as part of business as usual. But how to promote your ISO certification? That is the question! Below are some ideas which will ensure that your existing and potential customers can see that your business is a name they can trust and depend on.

As before, when you’re thinking about promoting your business’ ISO certification, always put yourself in the shoes of your customers, prospects and suppliers. What does it mean to them that you’re an ISO certified business? What pain points or concerns will be resolved for them by working with your business rather than an uncertified company? Use this opportunity to clearly state your competitive advantage and attract new customers.

The awareness-raising methods we’re highlighting can be grouped as follows:

Internal communication – Part 1: sharing the news of your successful ISO certification within your business
Business as usual activities – Part 2: using day-to-day business interactions to promote your success
External communication – Part 3: ideas for getting the message out to a wider audience

How to promote your ISO certification with business as usual activities

There are a surprising number of ways to promote your ISO certification every day with low effort and high impact.

Use touch points

Think about the ways that you regularly communicate with your customers. For many businesses, the most popular communication channel is email but there will be others who still write letters. So, in the same way that your company logo may appear on your business email signatures, letter head and business cards, add the ISO logo(s) as provided by your ISO certification body for an instant reputation boost!

Update your marketing materials

Does your company uses brochures and leaflets or run regular advertising? Then, review these to see whether there’s space to add your ISO certification logo. This adds credibility in the eyes of your potential customers. And it’s a strong message that they could be making a sensible decision in choosing to work with your company.

Write a short article for your company’s customer newsletter

Do you produce a regular customer newsletter? If so, write a feature about your good news. Include a quote from a popular customer-facing team member which highlights the value this will bring to the company’s customers. This is another opportunity to recognise any staff who were involved in the ISO certification process.

If you don’t send regular updates to your customers then now would be a great time to start. Even a short email to your top clients which points out the improvements they can expect to see. This will bring you to the front of their minds and reinforce that they made a good decision when they selected your business.

Sales opportunities

Whether you employ a sales team or are on a one-person mission to win new customers, don’t miss an opportunity to drop your ISO certification into the conversation. Will it get you invited to parties? No. But will it tell everyone that yours is a business they can trust and depend on? Yes. And does that lead to attracting new customers? Yes.

So whether you’re attending a networking event, giving a presentation or delivering a sales pitch, grasp the mettle! Let people know your business’ commitment to quality, customer satisfaction, efficiency, productivity, sustainability, waste management, health and safety etc. as evidenced by your ISO certification.

With these suggestions, you’re well on your way to letting people know that you’re proud of your ISO certified status. Now that your staff are comfortable talking about your ISO certification and you have embedded it in your day-to-day activities, you might want to read Part 3 of this series. It looks at using your website, social media and the press to increase your brand’s profile and how to promote your ISO certification.

You’ll find other articles and guidance on our Insights page. It’s updated regularly with bite-size tips about ISO certification so is well worth a return visit!

Not yet ISO certified?

We offer support with a wide range of ISO certifications. For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

Article

How to promote your ISO certification – part 1

24/03/2023

Welcome to part one of this three-part series on how to promote your ISO certification or re-certification. In this article we’ll focus on how you can share the news of your successful ISO certification within your own business. Part 2 explores how you can get the message out through business as usual activities and Part 3 looks at ideas for telling a wider audience. We hope you find these pointers useful.

Congratulations – you’ve successfully gained ISO certification or recertification! Now the whole world can hear about how credible and dependable your business is. But where do you start? We’ve put together some of the most effective ways for how to promote your ISO certification to both your existing and potential customers.

But before we begin with the marketing, make sure that you keep coming back to what this news means for your audience. What is the value of your business’s ISO certification? Why should it matter to your customers, prospects and suppliers, as well as your current staff and those you recruit in the future? By asking yourself these questions you can avoid your promotion falling a bit flat!

The awareness-raising methods we’re highlighting can be grouped as follows:

Internal communication – Part 1: sharing the news of your successful ISO certification within your business
Business as usual activities – Part 2: using day-to-day business interactions to promote your success
External communication – Part 3: ideas for getting the message out to a wider audience

How to promote your ISO certification using internal communication

Depending on your business strategy, ISO certification may be the starting point or the pinnacle of your journey towards operational excellence. Either way, it’s important to embed a culture of continuous improvement and excellence which crosses every level of your organisation. So communicating your ISO certification enthusiastically and comprehensively is key.

Typically, any success within a business is a great opportunity to build staff engagement and pride among employees. ISO certification success can also lead to an increased sense of ownership and responsibility. Inevitably, to maintain and enhance the standards set by the certification, teams pull together. Often, with a re-energised sense of purpose, leading to improved motivation and productivity.

So how can you inform your staff? Yes, you could simply send an email, but below are some more imaginative ways to let people know.

Hold a staff party to celebrate

Achieving ISO certification is a cause for celebration. A party is a great way to recognise the efforts of those who have been involved. Take a moment to explain how the award will make a difference to your staff in their own work, the whole business and your customers.

Have your CEO speak about the news in a video for staff

Does your business has staff in more than one location? If so, you may find it more practical to send an announcement in video format to your colleagues. Hearing about this positive company news and the impact it will have can be inspiring and energising.

Write a short article for your company’s staff newsletter or intranet

Here’s another opportunity to namecheck any colleagues who were closely involved in the ISO certification process. Ensure that you outline the benefits of certification. And include the logo(s) as provided by your ISO certification body so that your staff become familiar with this badge.

Place posters around the building

Which areas of your workplace do staff use the most? Don’t forget the value of corridors, the back of doors and communal areas such as the kitchen or staff room. You can use these to let people know that you’re proud to be an ISO certified business. Displaying a well-positioned poster in your reception area will also ensure that your visitors take note of your commitment to being a responsible business.

Display copies of your ISO certificate prominently

Take copies of your certificate and place them on key noticeboards around the building. Or frame them and create a showpiece of them. Use your reception desk, meeting rooms or a glass trophy cabinet for colleagues and visitors alike to see your certificate(s).

Run a brief training session

Set aside some time for your staff to learn the essentials of what it means for your company to be an ISO certified business. Whether delivered face to face or online, take your colleagues on the journey. This way, they buy in to the value that ISO certification adds to your operations and customers.

Hopefully, these suggestions will help you to take the first steps to announcing and celebrating your ISO certification. Being inclusive and ensuring that your whole team is in the loop – especially customer-facing staff – and not just your leadership team You already know that your staff are your biggest asset so let them be your biggest advocates too – able to talk with confidence to existing and potential customers about how your business is not only driven by profit, but also by a purpose to improve society.

Finally, be sure to visit our Insights page regularly for our latest tips and advice as well as Parts 2 and 3 of this series for more practical pointers on how to promote your ISO certification success!

Not yet ISO certified?

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

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Article

Use ISO 22301 to manage your business continuity planning

17/03/2023

Within the global economy, small and medium-sized enterprises (SMEs) play a significant role. According to the World Bank, SMEs account for roughly 90% of all businesses worldwide. And they make a substantial contribution both in terms of job creation and economic growth. However, evidence shows that SMEs can be more vulnerable to disruptions than larger organisations. For example, natural disasters, cybercrime, or a pause in production. So, we would recommend that SMEs manage your business continuity planning by having a business continuity plan (BCP) to ensure survival in the face of unexpected events.

A BCP is one proactive approach you can take to protect your business. It ensures that your business can continue to operate during and after a disruptive event. A BCP should cover all aspects of your business, including your people, processes, systems, and facilities. It should also identify your critical functions/departments and resources. That is, those which are necessary for the business to continue to operate normally and successfully.

Why is a business continuity plan important for SMEs?

There are several reasons why a BCP is critical for SMEs. Firstly, SMEs often have limited resources. So if faced with a significant unforeseen incident, they may not be as resilient as their bigger counterparts to get through the financial losses or operational interruption. Secondly, SMEs often have fewer employees. Therefore they won’t have the same level of expertise to hand, as larger organisations, to manage a crisis immediately. Finally, SMEs are often reliant on a small number of key suppliers. Consequently, a disruption to their supply chain could have a damaging impact on their business.

What is ISO certification?

ISO certification is a globally recognised standard which can support SMEs to develop and implement an effective BCP. The ISO 22301 standard provides a step-by-step approach for business continuity management (BCM) and outlines the requirements for a BCP. The standard touches on every element of BCM. Typically, this includes risk assessment, business impact analysis, strategy development, and the implementation and testing of the plan.

ISO certification can benefit your SME in several ways. For example, it provides assurance to your stakeholders, who may include your customers, suppliers, and investors, that you have implemented best practices for BCM. This can enhance your company’s reputation and help you to attract and win new business. Also, ISO certification can help you to identify and resolve performance gaps in your BCM processes. This leads to increased efficiency and cost savings. Additionally, ISO certification can help you to comply with legal and regulatory requirements related to business continuity.

“Events over the last few years have shown that unexpected events can happen quickly, with no warning, and have devastating impacts for businesses of all sizes, and particularly SMEs. We are committed to supporting you to strengthen and protect your business by achieving ISO certification with ease, in the most cost-effective and time-efficient way possible.”
Claire Howard, Director, ISO-Cert Online Limited

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

Two intertwining cogs - one saying Business, the other saying Continuity

Article

Why is business continuity planning important for SMEs?

17/03/2023

Many of our clients ask us “Why is business continuity planning important for SMEs?”. Chiefly, our answer is that business continuity management (BCM) is essential for small and medium-sized enterprises (SMEs). Because it helps them prepare for and mitigate the impact of unexpected events that can disrupt their operations. These events could be natural disasters, cyber-attacks, pandemics, supply chain disruptions, or other unforeseen circumstances that could interrupt normal business operations.

What evidence suggests that business continuity planning is important for SMEs?

To highlight the importance of business continuity planning for SMEs, according to the Federation of Small Businesses (FSB) and the British Insurance Brokers’ Association (BIBA):

50% of SMEs fail to reopen after a major disaster such as a fire, flood or cyber-attack.
66% of SMEs don’t have a business continuity plan in place to deal with such disasters.
90% of SMEs in the UK underestimate the potential risks they face.
40% of SMEs would be forced to close within a year if they suffered a major disaster.

What does business continuity planning involve?

Business continuity planning involves first identifying potential risks. Then developing strategies to minimise their impact. And having procedures in place to ensure that critical business functions can continue even during a crisis. As a result, it can be difficult to know where to start.

What is ISO 22301?

The ISO 22301 standard provides a framework for BCM. Moreover, it sets out the requirements for a business continuity plan. Indeed, the standard comprehensively covers they key aspects of BCM. these include risk assessment, business impact analysis, strategy development, and plan implementation and testing.

“We work with SMEs across all sectors to support them with establishing and maintaining effective business continuity management. Experience shows us that by implementing a business continuity plan, based on the ISO 22301 standard, businesses can increase their resilience, continue to satisfy their customers, protect their reputation and, importantly, stay competitive.”
Claire Howard, Director, ISO-Cert Online Ltd

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

A server room filled with computer servers from floor to ceiling

Article

Reasons why your business should be ISO 27001 certified

06/03/2023

Cybersecurity is a growing concern for businesses of all sizes, and small and medium-sized enterprises (SMEs) are no exception. Often, with constrained resources and limited cybersecurity training, SMEs are vulnerable to cyber-attacks. Critically, these can result in data breaches, downtime, and financial losses. So, in this article, we explore the reasons why your business should be ISO 27001 certified.

The statistics provide compelling evidence that cyber-attacks are a significant threat to SMEs. Indeed studies are conducted all the time to monitor changes to these trends.

43% of cyber-attacks target small businesses. (Source: Verizon)
66% of small business owners report that they are not concerned about cyber threats, and 59% do not have a contingency plan for responding to cyber-attacks. (Source: Nationwide)
48% of data security breaches are caused by acts of malicious intent, with the remaining 52% caused by human error or system failure. (Source: IBM)

So that’s where ISO 27001 certification comes in:

Protecting against cyber threats and data breaches

Undoubtedly, cyber-attacks are becoming increasingly popular and sophisticated. Accordingly, SMEs need to identify and address potential security risks and vulnerabilities in your information systems, networks, and applications. Here, ISO 27001 provides a framework for SMEs. Since it supports you in implementing effective security measures, it protects your business against cyber threats and data breaches.

Building trust and credibility

ISO 27001 certification demonstrates your commitment to information security best practices. As a result, it can enhance your reputation with customers, partners, and stakeholders. Primarily, it evidences clearly that you take cybersecurity seriously and are taking appropriate measures to safeguard your business and customers.

Enhancing operational efficiency

Implementing ISO 27001 can help you to streamline your information security management processes. Thus improving operational efficiency. In turn, this can reduce the risk of downtime and data loss. Ultimately resulting in cost savings, improved business performance and more engaged and empowered staff.

Complying with regulatory requirements

Many SMEs operate in sectors and industries that are subject to regulatory requirements for information security. Typically, these include such as healthcare, finance, and government. Hence ISO 27001 can help SMEs meet these requirements and avoid potential fines and legal liabilities.

Increasing business opportunities

ISO 27001 certification can give you a competitive advantage by demonstrating your commitment to information security. Naturally, this opens up new business opportunities with clients in both domestic or international markets. Companies which understand the risk of poor information security are more likely to require their suppliers to have ISO certification.

Conclusion

In summary, ISO 27001 certification is a valuable and sensible investment for all businesses. But especially for SMEs looking to protect your sensitive information, build trust with stakeholders, improve operational efficiency, comply with regulatory requirements, and increase business opportunities.

Don’t wait until it’s too late. Invest in ISO 27001 certification today to defend your business against cyber threats and data breaches.

Next steps

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

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Article

Boost your customers’ confidence with ISO 27001 certification

06/03/2023

The growing importance of information security

Take a look around you and there’s a strong chance that you’ll see people using their mobile phones or similar devices. Clearly, the thirst for digital technology has never been so great. Consequently, businesses which haven’t pivoted to online operations have been left behind in the race to give customers want they want. With this, information security is a critical concern for both businesses and their customers. In fact, a study conducted by PwC in 2018 found that 92% of organisations consider cybersecurity to be one of their top three priorities. So, we would recommend that you boost your customers’ confidence with ISO 27001 certification.

Customer concerns about information security

With the rising frequency and severity of cyber-attacks, customers are more vigilant about the safety and privacy of their personal and financial information. Accordingly, in a report published by the ONS in 2019, 78% of adults in the UK were concerned about the security of their personal data online. This was the highest level of concern among all areas of crime covered in the survey. So, it is essential for businesses to adopt industry-standard practices and obtain certifications. As this demonstrates your commitment to information security and will boost your customers’ confidence.

ISO 27001 certification as a solution

One such certification is ISO 27001, an internationally recognised standard for information security management systems. Furthermore, by obtaining this certification, you can reassure your customers. Because you can evidence that you have implemented robust security measures to protect their sensitive data.

Essentially, ISO 27001 provides a systematic approach to managing sensitive information and covers a wide range of security controls. These include access control, cryptography, and physical security. Customers can be assured because the certification process involves an independent third-party assessment of the business’s information security management system. So companies which don’t pass the audit won’t be certified with the ISO 27001 standard, putting them at a competitive disadvantage.

Benefits of being ISO 27001 certified:

It can help businesses win new customers and retain existing ones.
Customers are more likely to do business with companies that take information security seriously. ISO 27001certification is a way of proving this.
The certification process itself can help businesses identify and address vulnerabilities in their information security management system (ISMS). This can lead to increased efficiency, improved risk management, and better compliance with regulatory requirements.
By obtaining ISO 27001 certification, businesses can also demonstrate their commitment to continuous improvement in information security. The standard requires businesses to conduct regular internal audits and reviews. This ensures that their security measures remain up-to-date and effective.

“ISO 27001 has, at its heart, a three-pillar approach to information security. It helps you to manage the confidentiality, integrity and availability of your data by considering your people, processes and technology. With tech-savvy customers demanding online services, this standard offers them trust and confidence that your business takes its responsibilities to their data seriously.”
Claire Howard, Director, ISO-Cert Online Limited

We hope that you have found our article on “how to boost your customers’ confidence with ISO 27001 certification” valuable.

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

A street scene featuring an A-board saying WARM ROOM, with an arrow pointing to a building.

Community, News

ISO-Cert Online Ltd supports local warm space‘s success

03/03/2023

As the cost-of-living crisis tightens its grip all over the country, with many concerned about funding life’s essentials, a team of community-minded friends in Montgomery have set up a warm space for residents to enjoy. And local business ISO-Cert Online Ltd was keen to offer support.

The warm space is held every Monday and Thursday from 9.30am – 4pm at The Montgomery Institute, providing an inclusive and welcoming hub for people to enjoy warmth, food, good company and even Wi-Fi for those who would like to bring their laptop and work in a friendly environment.

Since the initiative started It’s been heart-warming to see the community come together to make a positive difference to local residents. Contributions have included financial donations, as well as plenty of freshly grown fruit and vegetables and home-baked goodies. Furthermore, the sessions made available to residents have been well attended and are proving extremely popular.

“Montgomery is well-known for its community spirit. As a local business, when we heard about the new warm space, we thought it was a great initiative for anyone who would like a warm drink or meal, or a good chat to combat loneliness without worrying about energy costs. We are delighted to be involved and hope that our financial donation contributes towards the winter warmer group’s future goals.”
Claire Howard, Director at ISO-Cert Online Ltd

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

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News, Staff

ISO-Cert Online Ltd appoints new Head of Marketing

28/02/2023

ISO-Cert Online Ltd is delighted to announce that Nicky Gascoigne has joined the company in the brand-new position of Head of Marketing.

Nicky has spent the majority of her 20+ year career in financial and professional services, most recently Hinckley & Rugby Building Society and Markel International. She brings particular expertise in digital marketing, customer engagement and project delivery.

In her new role, she will be leading the marketing strategy across the business, including ISO certification, consultancy and training solutions.

Nicky commented: “I am so pleased to join such a dynamic and forward-thinking company. As businesses continue to embrace technology and digital operations, ISO-Cert Online has shown itself to offer exactly what they need to become more efficient, productive and successful.”

“Nicky’s appointment is an exciting development for the business. We have ambitious plans and I’m confident that her impressive blend of skills and experience will be invaluable in strengthening the organisation.”
Claire Howard, Director at ISO-Cert Online Ltd

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

Photo of SAHA FC’s Under-9s girls' team at a training session

Community, News

ISO-Cert Online Ltd announces training kit sponsorship

01/02/2023

ISO-Cert Online Ltd is backing girls’ grassroots football by sponsoring the training kit of a local team.

SAHA Panthers Under-9s Girls’ team, based in Shrewsbury, has nearly 20 players. Women’s and girls’ football has been growing in popularity for a number of years but has attracted a recent surge in interest following the success of the England team in the 2022 UEFA Women’s Euro championship.

“As a local business, with an office in Montgomery, Powys, we look for ways to give back to the community. My granddaughter plays in the Under-9s team and it offers girls a great opportunity to learn about teamwork, keep fit and grow their confidence. Our sponsorship provides warm, new training kit which will ensure that the players continue to take part, whatever the weather.

We wish them well for the rest of the season and look forward to a long partnership with the team.”
Steve Weaver, Director at ISO-Cert Online Ltd

Ben Weaver, the team’s Manager said, “Funding local teams can be a challenge. Sponsorships such as this from ISO-Cert Online give clubs like ours a real boost and help us to develop talent for the future.”

For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.

by admin

What are the potential risks associated with unsafe products?

So how can ISO certification help ensure product safety?

Risk assessment and hazard identification through ISO certification

Effective control measures using ISO certification

Continuous improvement with ISO certification

Not yet ISO certified?

ISO 22000 and food safety management systems:

Other ISO standards in the food industry:

Not yet ISO certified?

Convey the value of ISO certification:

Train and involve your employees:

Give recognition and rewards:

Use internal communication channels:

Not yet ISO certified?

ISO 9001: Enhancing quality management

ISO 14001: Driving environmental sustainability

ISO 50001: Optimising energy management

ISO 45001: Ensuring occupational health and safety

ISO 27001: Safeguarding information security

ISO 22301: Enabling business continuity

SMEs and the energy crisis

Rising company insolvencies and Government initiatives to support SMEs

Facing the challenge of energy management

Implementing an Energy Management System

Motivating staff to play their part

Next steps

How can you bring your operations more in line with these values?

Improving your brand reputation:

Increasing operational efficiency:

Guaranteeing regulatory compliance:

Reducing environmental risks:

Gaining a competitive edge:

How can you let consumers know that you are taking steps to reduce your environmental impact?

Incorporate sustainability into your brand messaging:

Use eco-friendly packaging:

Communicate your sustainability initiatives:

Partner with environmentally focused organisations:

External communication

How to promote your ISO certification using your website

How to promote your ISO certification using social media

How to promote your ISO certification via traditional media

Local newspapers/online news websites

Trade press

Not yet ISO certified?

How to promote your ISO certification with business as usual activities

Use touch points

Update your marketing materials

Write a short article for your company’s customer newsletter

Sales opportunities

Not yet ISO certified?

How to promote your ISO certification using internal communication

Hold a staff party to celebrate

Have your CEO speak about the news in a video for staff

Write a short article for your company’s staff newsletter or intranet

Place posters around the building

Display copies of your ISO certificate prominently

Run a brief training session

Not yet ISO certified?

Why is a business continuity plan important for SMEs?

What is ISO certification?

What evidence suggests that business continuity planning is important for SMEs?

What does business continuity planning involve?

What is ISO 22301?

Protecting against cyber threats and data breaches

Building trust and credibility

Enhancing operational efficiency

Complying with regulatory requirements

Increasing business opportunities

Conclusion

Next steps

The growing importance of information security

Customer concerns about information security

ISO 27001 certification as a solution

Benefits of being ISO 27001 certified:

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